WhatsApp retail operating system
WROS gives retail teams product discovery, customer support, operator visibility, and practical automation in one operating system.
Explore WROS
BOB AI
BOB helps teams ask focused questions about products, inventory, sales, and customer conversations, then move the next action forward.
AI ASSISTANT
EXAMPLES OF MESSAGES
Every message has a clear next step.
OPERATOR → CUSTOMER
Hi Maya, the black trainer you asked about is available in your size. Would you like me to reserve it for you?
CUSTOMER → OPERATOR
Can you let me know if the black trainer is available in size 6?
BOB AI → OPERATOR
Customer intent: product availability. Black trainer, size 6 is in stock. Suggested action: offer a reservation.
BOB AI → CUSTOMER
Yes — it’s available in size 6. I can hold it for you at your preferred store.
01 / Architecture
WROS Architecture — OS-grade routing and orchestration.
02 / AI Routing
AI-driven routing engine.
03 / Flow Automation
Flow automation for retail operations.
04 / Multi-Tenant
Multi-tenant retail infrastructure.
05 / Operator Console
Operator console for real-time control.
06 / Pricing
Choose the plan that fits your shop
Starter
For small shops
£19/month
1 operator
Basic BOB AI
Standard console
Standard analytics
Basic CRM
Basic order list
Basic invoice generation (PDF)
Pickup only
No delivery routing
No delivery operators
Start Starter Plan
RECOMMENDED
Growth
For growing shops
£49/month
Up to 10 operators
Advanced BOB AI
Multi-console
Priority analytics
App downloads included
CRM with profiles, notes, tags
Full order management
Invoice generation + sending
Order timeline
Delivery routing
Delivery operators
Delivery notifications
Delivery zones
Delivery fees
Start Growth Plan
Pro
For large shops & wholesalers
£99/month
Unlimited operators
Full BOB AI
Operator console suite
Dedicated support
Advanced CRM (segmentation, campaigns, scoring)
Full order management
Multi-tenant orders
Invoice automation
Full delivery suite
Delivery fleet management
Multi-tenant delivery routing
Delivery analytics
Start Pro Plan
WROS pricing is for merchants. Everyday shoppers use WhatsApp for free.
Growth and Pro include delivery tools for merchant operations. Customers continue to use WhatsApp at no cost.
Sign in to Console
07 / App Download
Install WROS for iOS, Android, Mac, or Windows and keep retail operations in context.
08 / CRM
WROS CRM
A practical customer record for every conversation, order, delivery, and follow-up—shared across your retail team.
Customer profiles & order history
Keep each customer’s details, conversation context, and purchase history together.
Tags & segmentation
Organize customers into useful groups for better service, targeting, and campaigns.
Notes, follow-ups & BOB insights
Capture internal notes, automate next steps, and use BOB to surface useful customer context.
Delivery + order timeline
Give every operator one shared view of fulfillment, delivery progress, and customer activity.
Open CRM in Console
09 / ORDERS
Orders
Move every customer request from order detail to delivery completion in one shared operating view.
Order list & details
Review the order list, customer details, item changes, and a complete order timeline.
Delivery assignment & status
Assign deliveries, update fulfillment status, and keep customers informed through WhatsApp notifications.
Multi-operator visibility
Give every operator the same current order context, responsibility, and next action.
View Orders in Console
10 / INVOICES
Invoices
Create, send, and track order-linked invoices without leaving the WROS operating flow.
Generate & send invoices
Generate professional invoices from order details and send them directly to customers.
PDF & payment status
Download a PDF when needed and keep payment status visible alongside each invoice.
Order-linked invoice history
Connect invoices to order and customer history, with access for every operator who needs it.
View Invoices in Console